Frequently Asked Questions
Questions and answers
How much does video localization cost?
Video localization is quoted per project because the cost depends on the length of your video, target languages, services required, number of voices, production complexity, and final deliverables.
Send us your video or a link, tell us which languages and deliverables you need, and we’ll prepare a quote based on the exact scope of work.
How long does video localization take?
Turnaround depends on the length and complexity of the video, the number of target languages, the services required, and any additional production work.
We provide a proposed timeline with your quote before the project begins.
What is video localization, and how is it different from video translation?
Translation is one part of the broader video localization process. Video translation converts the content from one language into another, while localization adapts the video for a specific audience or market.
Depending on the project, localization can include adapting terminology, tone, idioms, examples, and cultural references. Where needed, transcreation reworks the content more creatively while preserving its original intent and impact. The work can also include fitting translated lines to the video’s timing, creating subtitles, voice-over or dubbing, localizing on-screen text and graphics, and assembling the final video.
The goal is to preserve your original meaning while making the finished video feel natural and appropriate for the target audience.
What is the difference between voice-over and dubbing?
With voice-over, the localized voice is added over the original audio. The original speech can remain audible at a lower level, along with the existing music and sound effects. Because we work with the existing audio mix, voice-over can often be produced without separate music-and-effects tracks or editable audio files.
Voice-over is commonly used for interviews, documentaries, product and corporate videos, explainers, and other content where matching visible mouth movements is not essential.
With dubbing, the original dialogue is replaced by localized actor recordings while the music and sound effects are preserved. The new dialogue is synchronized with the timing and action on screen and, when lip sync is required, adapted to match visible mouth movements as closely as possible.
Dubbing is commonly used for films, series, animation, character-driven videos, and other content where the localized dialogue is intended to feel like part of the original production. A separate music-and-effects track makes this process much more straightforward. If one is not available, we can review the source material and determine whether the necessary audio can be reconstructed.
Can I order a single service instead of full video localization?
Yes. You can order any of our services individually or combine them based on what your project needs.
What do I need to send you to get started?
To get started, contact us through the form or by email. Show us your video or send us a link to it, tell us which languages you need, and describe what you need delivered.
From there, we’ll guide you through the process: clarify your requirements, recommend the services you need, prepare a quote, and manage the project through final delivery.
Can you localize my video if I don’t have the editable project files?
Yes. We can usually find a workable approach even if you don’t have the editable project files.
For example, if you don’t have a separate music-and-effects track, voice-over may be a better option than dubbing. If full dubbing is essential to the project, we can assess whether the music and effects can be reconstructed or recreated.
The same applies to on-screen text. Depending on the video, we may be able to offer several ways to localize it, including reconstructing visual elements when necessary.
Not having editable project files does not automatically increase the cost. If we’re simply adding voice-over, editable project files may not be needed at all. Reconstruction or more complex audio or visual editing may involve additional costs.
The first step is for us to see your video and understand what you want to achieve. We’ll then recommend the most practical approach.
Can you localize on-screen text and graphics?
Yes. We can localize titles, captions, labels, callouts, interface text, graphics, and other on-screen content.
The production approach depends on how the text and graphics are built into the video and what source materials are available.
Will I receive a finished video or separate files?
Either option is available. We can deliver individual assets such as localized scripts, voice-over tracks, and subtitle files, integrate them into a finished localized video, or provide both.
We take your required final deliverables into account when preparing the project quote.
Can you localize the same video into multiple languages?
Yes. We can localize the same video into multiple languages. With multilingual production, the localization process can run in parallel across several languages.
Do you use AI-generated voices?
No. Our voice-over and dubbing are recorded by professional human voice actors.
Who translates and adapts my video?
For human video translation, we only work with professional native-speaking linguists with years of experience in translation and localization. We select them based on the target locale and the subject matter of your project to ensure the highest-quality localization.
Our linguists translate and adapt your script, use transcreation where needed, research terminology and cultural references, and prepare pronunciation guidance for voice actors when needed.
Can you localize videos with technical or specialized terminology?
Yes. We select translators with relevant subject-matter expertise to translate and adapt technical content. They research the terminology used in your video and refer to any technical documentation, glossaries, or approved translations you provide.
If a term or concept needs clarification, we ask you before finalizing the script.
How do you choose the right voice actor for my video?
We shortlist voice talent based on the required accent, vocal character, performance style, voice age, and gender.
You review the shortlist and choose the voice you prefer.
How do you preserve our terminology and brand voice?
We use the reference materials you already have, including approved terminology, product names, glossaries, style guides, previous translations, and pronunciation references.
If you don’t have these materials, that’s fine. We ask the questions needed to understand your product, audience, and brand before localization begins.
How do you check quality, and when is an independent linguistic review needed?
Our standard quality-control process includes several stages.
After the script has been translated and adapted, the linguist reviews it again against the original. This translation review covers the meaning, terminology, cultural adaptation, consistency, brand tone, and any other language-specific requirements before the script moves into production.
Once the voice recording has been completed and the localized elements have been assembled, we perform a technical quality check, including voice-over quality control. We review the audio quality, editing, synchronization, timing, and other production elements included in the project.
As part of linguistic quality control, the linguist then checks the finished localized video. They compare it with the original, check that the voice actor followed the pronunciation instructions, verify names, brand names, and terminology, and make sure the localized speech, subtitles, and other language elements are correctly timed and match the approved script.
An independent linguistic review is an additional service performed by a second bilingual linguist who was not involved in the initial localization. The reviewer first studies your original video, product, audience, brand, and reference materials in detail. This involves the same depth of research and project understanding that went into the initial localization of your video.
The reviewer then performs a bilingual revision: comparing the adapted script with the original line by line, independently researching terminology and cultural references, and assessing how each phrase conveys your intended meaning in the target language. They identify and explain any recommended corrections.
The review continues with the finished localized video. The reviewer checks the voice actor’s accent, pronunciation, word stress, and adherence to the agreed performance direction, along with timing, synchronization, subtitles, on-screen text, and consistency with the approved script.
We strongly recommend this additional review for sensitive content, major campaigns, and videos intended for a large audience, especially when an error could damage your reputation or lead to significant financial losses.
Can I review and approve the localized script before recording?
Yes. You or your local team can review and approve the localized script before recording begins. If your project includes subtitles or on-screen text, we can also share them for review before they are added to the final video.
You can stay involved at these review points, or leave the process to us and receive the completed localized video.
What happens if I need changes after delivery?
We can make changes after delivery. If you need us to update the translation, re-record lines, or revise other parts of the localized video, we can handle the additional work for you.
Client-requested changes are quoted separately. We’ll agree on the cost and timeline with you before we begin the additional work.
If a change is needed because we made an error, such as a mistranslation or missing content, we’ll correct it at our expense as quickly as possible.
Tell us about your project.
Not sure what you need? Send us what you have, we’ll help with the rest.
Prefer email? hello@virgilagency.com